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A Calla Lily Becomes a Fastening Mechanism

A flower with one curling petal became, this month, a hinge mechanism for an earring.

A flower with one curling petal became, this month, a hinge mechanism for an earring — not decorated with a calla lily, built like one.

One petal, one continuous curve, no repeating pattern to copy — which is exactly the problem a flower like this poses for a jeweler.

[Giovanna Engelbert](https://en.wikipedia.org/wiki/Giovanna_Battaglia_Engelbert) — the Milan-born stylist who spent two decades dressing the pages of Vogue Italia and W magazine before becoming Swarovski's global creative director in 2020 — took the curve and left the flower out of it. [Classica's twenty-nine pieces](https://vmagazine.com/article/ariana-grande-introduces-swarovski-classica-2026/) are built from recycled sterling silver, with an 18K gold finish offered on select designs.

The only ornament that survived the translation is texture, not shape — Swarovski Zirconia set close enough together to read as one reflective surface rather than individual stones.

a retro-glam beauty campaign portrait, a woman in profile wearing sculptural silver jewelry under dramatic studio lighting reminiscent of 1970s glamour photography
The campaign was shot by [Mert Alaş and Marcus Piggott](https://en.wikipedia.org/wiki/Mert_and_Marcus), the photography duo who met in London in 1994 and have spent three decades turning fashion imagery into hyperreal spectacle, with Ariana Grande — Swarovski's brand ambassador since [2024](https://www.swarovski.com/en-US/s-swarovski-ariana-grande/) — as the only human element allowed to compete with the jewelry for attention.
side-by-side still life of a real calla lily beside its silver pendant counterpart, both photographed at the same angle and distance, no text overlay
Neither one is trying to be the other.
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