Marc Jacobs the company just changed hands for the second time in thirty years. Marc Jacobs the designer did not go with it — or rather, he did, but not as part of the deal. LVMH, which bought roughly 96 percent of the label in 1997, the same year it made Jacobs the first creative director of Louis Vuitton, has now sold the house to WHP Global and the apparel manufacturer G-III for close to $925 million, the two companies splitting ownership of the brand while G-III runs its stores, wholesale, and e-commerce. Bernard Arnault's send-off called Jacobs's impact on fashion "undeniable." What the deal didn't touch, and structurally couldn't, is the one thing the deal was actually built around: Jacobs stays on as creative director, the label keeps the name it was founded under in 1984 with Robert Duffy, and the storefronts changing hands today — more than a hundred of them — will still open under that same name tomorrow morning.